Whether a customer makes a purchase or not, is dependent on the experience they have when interacting with your business. If they speak to a rude customer assistant or sales person or they find your store is messy, then it is less likely that they will make a purchase.
The same can be said when the customer is visiting your website. When they visit your website, they are making a judgment about your business based on their experience.
Nothing is more influential on their experiences than the design of your website.
It isn’t just about stopping a customer from making a purchase. If a customer has an excellent buying experience, then they are more likely to return to your website to make another purchase. Therefore, a good website design can help you decrease customer churn and improve your customer’s lifetime value. Both of which are important KPI’s for a growing business.
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